Posts Tagged ‘advertising’
You know that whole “women are distractions” theme I’ve been harping on lately? Well, the new Allstate commercial is the most blatant example I’ve seen. There’s a guy who is supposed to be the embodiment of reasons you need car insurance; in another one, he’s a guy driving an expensive car that your current insurance won’t fully cover, so he’s going to sue you. In this one, he’s “a hot babe jogging on the side of the road” which causes “you” (in this part, a youngish (late teens/early twenties) man) to crash his car into a tree or a sign or something.
So what do we get from this commercial? Two things: first, women exist to be looked at (“woman as image, man as bearer of the look”*) and second, women are distractions.
*Laura Mulvey, “Visual Pleasure and Narrative Cinema“